The Revenue Formula cover image

LinkedIn blueprint: How SDRs can book more meetings (with Morgan Ingram)

The Revenue Formula

CHAPTER

Navigating Sales Channels: The Shift from Email to LinkedIn

This chapter delves into how sales channels have transformed, emphasizing the interplay between email outreach and social media, particularly LinkedIn. It also highlights the challenges of turning online connections into real business meetings and the importance of adapting strategies to fit different platforms.

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