
 How Leaders Lead with David Novak
 How Leaders Lead with David Novak #204: Chris Riccobono, Founder of UNTUCKit and Greatness Wins — Passion is powerful
 Sep 12, 2024 
 Chris Riccobono, CEO of the innovative clothing brand UNTUCKit, dives into the power of passion in business. He shares his journey of creating a shirt you don’t need to tuck in, highlighting resilience during the pandemic and the importance of a strong brand identity. Riccobono discusses lessons from his tennis background that shaped his leadership style and emphasizes the significance of storytelling and authentic connections. He also reveals key hiring strategies for startups and the challenges of navigating dual ventures. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7 
 Intro 
 00:00 • 2min 
 Navigating the Untucked Journey 
 01:58 • 9min 
 From Tennis to Entrepreneurship 
 10:43 • 18min 
 Resilience in Uncertainty: Navigating Challenges in the Apparel Industry 
 28:17 • 9min 
 The Significance of Naming and Lessons from Greatness 
 37:12 • 3min 
 Navigating Leadership and Dual Ventures 
 39:51 • 6min 
 Personal Insights and Aspirations 
 46:13 • 8min 

