How Leaders Lead with David Novak
#204: Chris Riccobono, Founder of UNTUCKit and Greatness Wins — Passion is powerful
Sep 12, 2024
Chris Riccobono, CEO of the innovative clothing brand UNTUCKit, dives into the power of passion in business. He shares his journey of creating a shirt you don’t need to tuck in, highlighting resilience during the pandemic and the importance of a strong brand identity. Riccobono discusses lessons from his tennis background that shaped his leadership style and emphasizes the significance of storytelling and authentic connections. He also reveals key hiring strategies for startups and the challenges of navigating dual ventures.
54:11
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Quick takeaways
- Passion for a product not only drives effective sales but also enriches connections with customers and motivates team engagement.
- Navigating uncertain times requires mental resilience and the ability to adapt while maintaining customer loyalty as a core strategy.
Deep dives
The Power of Passion in Sales
Strong passion for a product is vital for effective sales and leadership. Chris Riccobano emphasizes that genuine belief in his brand, Untuck It, stems from his personal need for a shirt designed to be worn untucked. His journey reflects that when a founder's enthusiasm resonates, it attracts customers who relate to the solution being offered. This connection not only fosters brand loyalty but motivates both employees and consumers to engage deeply with the product.
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