How Leaders Lead with David Novak

#204: Chris Riccobono, Founder of UNTUCKit and Greatness Wins — Passion is powerful

Sep 12, 2024
Chris Riccobono, CEO of the innovative clothing brand UNTUCKit, dives into the power of passion in business. He shares his journey of creating a shirt you don’t need to tuck in, highlighting resilience during the pandemic and the importance of a strong brand identity. Riccobono discusses lessons from his tennis background that shaped his leadership style and emphasizes the significance of storytelling and authentic connections. He also reveals key hiring strategies for startups and the challenges of navigating dual ventures.
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