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18min chapter
#204: Chris Riccobono, Founder of UNTUCKit and Greatness Wins — Passion is powerful
How Leaders Lead with David Novak
From Tennis to Entrepreneurship
In this chapter, the speaker shares how their childhood experiences in tennis shaped their approach to leadership and entrepreneurship. They discuss the isolation and challenges of starting a business, including personal anecdotes about initial struggles and the importance of resilience. The narrative emphasizes the value of storytelling, authentic connections, and innovative marketing strategies in building a successful brand.
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