9min chapter

How Leaders Lead with David Novak cover image

#204: Chris Riccobono, Founder of UNTUCKit and Greatness Wins — Passion is powerful

How Leaders Lead with David Novak

CHAPTER

Resilience in Uncertainty: Navigating Challenges in the Apparel Industry

This chapter explores the trials faced by a clothing brand during the COVID-19 pandemic, including the threat of bankruptcy and mental strain. It highlights the evolution of the brand, strategies for overcoming competition, and the launch of a new athletic apparel line designed to address industry gaps and focus on quality and performance.

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