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9min chapter
#204: Chris Riccobono, Founder of UNTUCKit and Greatness Wins — Passion is powerful
How Leaders Lead with David Novak
Navigating the Untucked Journey
This chapter explores the entrepreneurial journey of creating a successful clothing brand specializing in untucked shirts, driven by personal frustration with traditional lengths. It examines the brand's resilience amidst challenges posed by COVID-19 and shifting consumer preferences, while highlighting the importance of strong identity and customer loyalty. Additionally, the chapter details strategic decisions regarding expansion into women's apparel, maintaining brand integrity, and navigating a competitive landscape.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode