UX Podcast

#206 The build trap with Melissa Perri

Mar 14, 2019
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INSIGHT

Understanding the Build Trap

  • The build trap is when companies focus on building more features without assessing their value for customers or business.
  • It causes damage by wasting effort on unimportant things rather than delivering real value.
INSIGHT

Organization’s Role in Product Success

  • Successful product teams need organizational support beyond just skilled product managers.
  • Leadership, strategy, and policies must empower teams to deliver real value and avoid the build trap.
ADVICE

Organize Around Value Streams

  • Organize product teams around value streams, not features, to align efforts with delivering customer value.
  • Reduce excess teams and focus on the most important initiatives to simplify management and increase impact.
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