Are You Building a Bias?

Melissa: First you have to answer the question is what is value? I mean, and that's a philosophical as well as an economic discussion. And people are not going to want to spend that much time on that because it's difficult. So it's much more fun to sit around a conference table and start throwing out ideas of what the solution is then running with it. She says we should always be looking for our biases but don't try too hard to avoid them.