

Personality Testing, Mastering International Logistics and Building a Team From Quito to Boise
Oct 18, 2024
Liza Roeser, the innovative founder of FiftyFlowers, shares her remarkable journey from Peace Corps volunteer to entrepreneur in the global floral trade. She discusses her unique approach to team building through personality testing, emphasizing cultural fit in hiring. Liza also reveals how her company navigates the complexities of international logistics, ensuring timely flower deliveries that matter for weddings and other occasions. Her insights offer a fresh perspective on the emotional stakes in customer relationships and adapting to the ever-evolving e-commerce landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 4min
Blooming Business: The Journey of 50 Flowers
04:06 • 24min
Ecuador's Flower Farming and E-Commerce Insights
28:05 • 4min
The Crucial Role of Water in Agriculture and Technology
32:11 • 2min
Navigating Hiring Challenges with Culture Index
33:43 • 14min
Navigating E-Commerce Innovation with HeyGen
47:40 • 12min
Connecting Communities and Exploring Entrepreneurial Adventures
59:49 • 2min