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eCommerce Fuel
Navigating E-Commerce Innovation with HeyGen
This chapter explores the innovative tool HeyGen, which empowers businesses to create custom avatars for product presentations, particularly in the DIY flower kit market. The discussion emphasizes the transformative impact of AI on e-commerce, from enhancing video content to improving customer engagement and operational efficiency. It also reflects on the challenges of transitioning from proprietary systems to standardized solutions like Shopify, highlighting the importance of adaptability in a rapidly changing technological landscape.
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