24min chapter

eCommerce Fuel cover image

Personality Testing, Mastering International Logistics and Building a Team From Quito to Boise

eCommerce Fuel

CHAPTER

Blooming Business: The Journey of 50 Flowers

This chapter chronicles the journey of a Peace Corps volunteer who fell in love with Ecuador and transformed their passion for flowers into a successful e-commerce business. It explores the complexities of logistics, cultural challenges, and the intricacies of the floral industry, from sourcing to delivery. The discussion also highlights the emotional stakes in timely flower deliveries for weddings and the significance of customer relationships, amidst the evolving landscape of Ecuador's society.

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