Liza Roeser, the innovative founder of FiftyFlowers, shares her remarkable journey from Peace Corps volunteer to entrepreneur in the global floral trade. She discusses her unique approach to team building through personality testing, emphasizing cultural fit in hiring. Liza also reveals how her company navigates the complexities of international logistics, ensuring timely flower deliveries that matter for weddings and other occasions. Her insights offer a fresh perspective on the emotional stakes in customer relationships and adapting to the ever-evolving e-commerce landscape.