Liza Roeser

Founder of FiftyFlowers, a company specializing in importing premium flowers from Ecuador to the U.S. She's known for her innovative approach to team building and international logistics.

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Oct 18, 2024 • 1h 2min

Personality Testing, Mastering International Logistics and Building a Team From Quito to Boise

Liza Roeser, the innovative founder of FiftyFlowers, shares her remarkable journey from Peace Corps volunteer to entrepreneur in the global floral trade. She discusses her unique approach to team building through personality testing, emphasizing cultural fit in hiring. Liza also reveals how her company navigates the complexities of international logistics, ensuring timely flower deliveries that matter for weddings and other occasions. Her insights offer a fresh perspective on the emotional stakes in customer relationships and adapting to the ever-evolving e-commerce landscape.

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