Business Wars Sponsored | From Food Truck to Franchise: How David Choi Started Seoul Taco | 1
Sep 15, 2020
David Choi, the founder of the thriving Korean-Mexican fusion chain Seoul Taco, shares his inspiring entrepreneurial journey. He candidly discusses the risks he took, draining his bank account to launch his first food truck. The conversation reveals his passion for blending culinary traditions, emphasizing resilience and community support in overcoming early challenges. Choi's personal anecdotes highlight how family traditions fueled his love for cooking and set him on the path to success, transforming a humble food truck into a flourishing franchise.
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Choi's BBQ Beginnings
- David Choi, growing up in St. Louis, developed an early passion for grilling.
- As the youngest, he was in charge of barbecuing, regardless of the weather, learning from his grandma and mom.
Early Hustle
- Choi's entrepreneurial spirit started young, selling autographs and working various jobs.
- From delivering food to being a barista and valet, he enjoyed working and meeting people.
Confidence to Leap
- David Choi's confidence to start Soul Taco stemmed from his ability to return to previous jobs if needed.
- He prioritized pursuing his idea, knowing he could fall back on his existing skills.