AdExchanger

Walking The DEI Walk With Direct Digital Holdings CEO Mark Walker

Feb 14, 2023

45:36

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Highlights

AI Chapters

Episode notes

The Value of Your Brand

01:39

Investing in Diverse Media and Diversity Is Not Just a Business Opportunity

03:29

Investing in Multicultural Publishers Is Not Just About Fulfilling De and I Goals

02:58

Introduction

2min

Texas Barbecue - The Best BBQ in Houston

2min

Direct Digital Holdings - What's It Like to Own a Digital Marketing Company?

3min

What's Under the Digital Digital Holdings Umbrella?

3min

Getting Connected Into the Programmatic Ecosystem

2min

Investing in Diverse Media and Diversity Is Not Just a Business Opportunity

3min

The Value of Your Brand

2min

Investing With Multicultural Audiences Is a Great Way to Grow Market Share and Capture New Market Share

3min

What's the Value of Working With Multicultural Publications?

2min

10.

Getting Smarter in the Ad Tech Space

4min

11.

The Concept of Authenticity

2min

12.

The Second Part of the Question About Messing Up

2min

13.

Colossus - What's the Top Five Challenges for Multicultural Publishers?

5min

14.

Investing in Multicultural Publishers Is Not Just About Fulfilling De and I Goals

3min

15.

Ad Tech Has Happy Birthday

2min

16.

Why We Decided to Go Public

2min

17.

Do You Have a Multicultural Approach to Your Media Partners?

4min

Brands that don’t invest in diverse media are missing out on revenue. “Audiences in those communities reward you for noticing them,” says Mark Walker, CEO of Direct Digital Holdings.

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AdExchanger

Walking The DEI Walk With Direct Digital Holdings CEO Mark Walker

The Value of Your Brand

Investing in Diverse Media and Diversity Is Not Just a Business Opportunity

Investing in Multicultural Publishers Is Not Just About Fulfilling De and I Goals

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Save anymoment

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