Getting Connected Into the Programmatic Ecosystem

Ebony was a very known brand had been around for 75, 80 years. The initial response was how many unique visitors do you have? Three to five million. Anything under you know five million the larger SSPs just weren't interested in. So we knew that if we focused in on getting the long tail connected into the programmatic ecosystem and had a supply side platform that could do that it could actually deliver a lot of value to different brands in the marketplace.