What's the Value of Working With Multicultural Publications?

If it's more affordable that would be an argument in favor of doing it especially during you know an economic downturn. The value is there I think what you will also find because you're talking to a concentrated audience in a unique in an authentic way so the push to buy becomes a little bit more effective. If you do advertise with these multicultural publications then you see more favorable response than if you go with just general market advertising.