Investing in Multicultural Publishers Is Not Just About Fulfilling De and I Goals

We're starting to see more and more brands say i want to achieve x to reach this marketplace which is totally different than how the conversation was four years ago. We have a bizai platform and a sell side platform with some of our bizai customers we leverage colossus but then we also do business with magnite and pubmatic and other ssps so therefore we compete with our sell side platform. There's enough room and enough spin in the marketplace um for us all to uh thrive and win so we're we're excited about that.