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E50: Improving Your CAC-to-LTV Ratio with Help Scout CRO Andrea Kayal
Mar 31, 2024
Help Scout's CRO Andrea Kayal discusses PEG growth strategy, tackling churn, and improving CAC payback. Conversation includes revenue attainment data and balancing growth vs. profitability in valuing companies, customer lifetime value, marketing strategies, and challenges in customer acquisition/retention.
59:58
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Quick takeaways
- Setting reasonable targets ensures stable growth and avoids overreach or underperformance.
- Success is attributed to internal execution, not external factors; adaptability and efficiency are crucial.
Deep dives
The Importance of Rational Target Setting
Setting reasonable targets ensures stability and growth, avoiding overreach or underperformance. Maintaining alignment among leaders fosters success.
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Discover
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