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E50: Improving Your CAC-to-LTV Ratio with Help Scout CRO Andrea Kayal

Mar 31, 2024
Guest
Andrea Kayal
Help Scout's CRO Andrea Kayal discusses PEG growth strategy, tackling churn, and improving CAC payback. Conversation includes revenue attainment data and balancing growth vs. profitability in valuing companies, customer lifetime value, marketing strategies, and challenges in customer acquisition/retention.
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1
Introduction
00:00 • 2min
2
Exploring Personal and Professional Roles with Humor and Anecdotes
01:52 • 2min
3
Balancing Growth and Profitability in Valuing Companies
03:30 • 27min
4
Exploring Customer Lifetime Value and Marketing Strategies
30:06 • 2min
5
Navigating Challenges in Customer Acquisition and Retention
31:46 • 11min
6
Shifting Perspectives for Business Growth
43:13 • 11min
7
Acknowledgments of Content and Colleagues in the Professional Sphere
53:51 • 3min
8
Embracing Contentment Over Ambition
56:27 • 3min