
Andrea Kayal
Help Scout's Chief Revenue Officer
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Mar 31, 2024 • 60min
E50: Improving Your CAC-to-LTV Ratio with Help Scout CRO Andrea Kayal
Help Scout's CRO Andrea Kayal discusses PEG growth strategy, tackling churn, and improving CAC payback. Conversation includes revenue attainment data and balancing growth vs. profitability in valuing companies, customer lifetime value, marketing strategies, and challenges in customer acquisition/retention.