11min chapter

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E50: Improving Your CAC-to-LTV Ratio with Help Scout CRO Andrea Kayal

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CHAPTER

Shifting Perspectives for Business Growth

Exploring the importance of maintaining a positive perspective on business growth, uncovering opportunities in successful businesses with high churn rates, and understanding the significance of customer lifetime value in the Apple ecosystem. Emphasizing the value of customer relationships, predictability in growth, and the impact of churn on operations in a services-oriented sector.

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