Navigating Challenges in Customer Acquisition and Retention

This chapter delves into the challenges of introducing new practices to existing customers in a services business, emphasizing the importance of new customer acquisition for growth. The conversation explores strategies for maintaining a low CAC payback, leveraging product strength, and optimizing sales and marketing costs. It also discusses the allocation of budget between demand generation and brand spend at different funding stages, highlighting the significance of strategic investments and effective product marketing strategies.