The Birth of Missive from a Recognized Problem

Philippe Lahou and his co-founders identified a significant issue in the way teams used email while managing their Shopify app business. They believed that existing email tools lacked collaborative features and decided to create Missive, a solution that would enhance teamwork through email. Although the journey was fraught with challenges, including a lengthy period of development without revenue, their commitment to solving a problem they personally faced became the driving force behind the product. By focusing on their own needs first, they created a tool that resonated with others who struggled with similar issues.