The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
421: Missive: How a Tiny Team Built a $6M SaaS Without VC Funding - with Philippe Lehoux
Nov 21, 2024
Philippe Lehoux, co-founder and CEO of Missive, shares his journey of building a $6M collaborative email client without VC funding. He discusses how innovative marketing strategies and a focus on customer feedback have fueled the company’s growth. Lehoux highlights their transition from serving solo users to team-based offerings and the success of their affiliate program. He emphasizes the importance of simplicity in business and the need for personal passion in entrepreneurship, providing valuable insights for aspiring founders.
54:04
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Quick takeaways
- Philippe Lehoux emphasized the importance of building a product that addresses personal pain points, leading to its resonance with users.
- The innovative in-house affiliate program significantly contributed to Missive's growth by utilizing satisfied customers to drive referrals and visibility.
Deep dives
The Birth of Missive from a Recognized Problem
Philippe Lahou and his co-founders identified a significant issue in the way teams used email while managing their Shopify app business. They believed that existing email tools lacked collaborative features and decided to create Missive, a solution that would enhance teamwork through email. Although the journey was fraught with challenges, including a lengthy period of development without revenue, their commitment to solving a problem they personally faced became the driving force behind the product. By focusing on their own needs first, they created a tool that resonated with others who struggled with similar issues.
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