From Concept to Collaboration: Building a Successful SaaS

This chapter chronicles the evolution of a business that grew from a small team to serving 3,700 clients with significant recurring revenue, all while maintaining ownership since its inception in 2015. It highlights the transition from a previous venture into creating a product, Missive, that combines email and chat functionalities, emphasizing the value of customer feedback throughout the development process. The chapter also discusses effective customer acquisition strategies, including leveraging platforms like Product Hunt and social media to engage early adopters and build community connections.