
421: Missive: How a Tiny Team Built a $6M SaaS Without VC Funding - with Philippe Lehoux
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Marketing Missive: Strategies for Success
In this chapter, the founders share their experience balancing product development and marketing for their SaaS product, Missive. They detail their innovative strategies, including comparative marketing and leveraging emerging trends, to compete against well-established competitors. The discussion emphasizes the importance of user feedback and authentic engagement in shaping their product and marketing approach as they navigate a competitive landscape.
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