The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

421: Missive: How a Tiny Team Built a $6M SaaS Without VC Funding - with Philippe Lehoux

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

Marketing Missive: Strategies for Success

In this chapter, the founders share their experience balancing product development and marketing for their SaaS product, Missive. They detail their innovative strategies, including comparative marketing and leveraging emerging trends, to compete against well-established competitors. The discussion emphasizes the importance of user feedback and authentic engagement in shaping their product and marketing approach as they navigate a competitive landscape.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner