Evolving the Ideal Customer Profile

This chapter explores the journey of redefining the ideal customer profile for Missive, transitioning from solo users to a focus on team-based offerings. It discusses the implementation of an innovative affiliate program that engages happy users as ambassadors, while balancing brand control during their growth phase. The team reflects on their remarkable achievement of nearly $500,000 in monthly recurring revenue with a small, agile team, and their strategic plans for future expansion.