Social Media Marketing Podcast Search Engine Optimization: How to Rank Number One on Google
4 snips
Dec 15, 2022 AI Snips
Chapters
Transcript
Episode notes
How Jeff Fell Into SEO
- Jeff Oxford started in SEO by helping his father's marketing business and learning online in 2009. He treated SEO like a game where rankings are the score and got hooked quickly.
From Side Hustles To An SEO Agency
- Jeff describes building niche e-commerce sites (beer pong tables, 3D printers) and early success from SEO. A 3D-printer fraud wave bankrupting him led him to focus full-time on running an SEO agency in 2013.
Search Still Dominates Web Traffic
- Organic search (mostly Google) remains one of the largest sources of web traffic with ~97–98% search share. Ignoring SEO leaves a major marketing channel untapped.