Why Social Marketers Need to Pay Attention to This

It's getting harder and harder to get organic traffic off of the social platforms directly to your website. The benefit, I think, of possibly ranking in search is that you can bring traffic over and over and over again. And you also have search intent. If someone searches best gaming laptop, it's pretty clear that they're a gamer. So we know what that person's searching for. We know how likely they are to it to search. Now compare that with someone searching, what is a gaming laptop? Well, it'spretty clear. They're not in the market,. if they don't even know what it is, they probably aren't in the market to purchase. That's one