What Does SEO Really Come Down To?

SEO really comes down to giving people what they're looking for better than anyone else. If you can do that, Google's going to reward you and you'll rank very well. What about the content itself ought we keep in mind because it's not just any content that will work, right? Yeah. So, the number one answer is you want to solve the searchers user intent. Like, why do they search that keyword? What are they looking for? And how do you give them what they'relooking for better than everyone else? That's the most fundamental thing. It's important to avoid duplicate content issues and have a good tech to SEO and site speed.