How to Use Rich Snippets in Search Engines

Rich snippets are extra little snippet of content that goes in the search result to give you more information about the page. If you have an e-commerce site, this is extremely important to put on product pages. It's not like having this markup is going to necessarily give you better rankings. But if you're ranking number three, but you're the only listing that has these star ratings or whatever and stands out, it's very eye-catching.