Winning With Shopify

EP 3: Keap Candles - How Subscriptions & Bespoke Customer Service Built Their Shopify Store

Jul 15, 2022
Guest
Stephen Tracy
Stephen Tracy, Founder of Keap Candles, shares his journey from tech to crafting a mission-driven candle brand focused on genuine connections. He discusses the booming subscription market and innovative strategies to foster customer loyalty. Key topics include the crucial role of personalized interactions, the importance of authenticity in marketing, and moving away from social media to build deeper community ties. Stephen emphasizes that thoughtful customer engagement is key for sustainable growth and transforming customers into advocates.
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Episode notes
1
Intro
00:00 • 2min
2
Connecting Through Candles
02:08 • 22min
3
Enhancing Customer Engagement Through Personal Touches
24:03 • 4min
4
Building Respectful Relationships in E-Commerce
28:18 • 3min
5
Rethinking Social Media for Business Success
31:26 • 12min
6
The Power of Authenticity and Community in Marketing
43:27 • 2min