Stephen Tracy

Stephen Tracy, Founder of Keap Candles, shares his journey from tech to crafting a mission-driven candle brand focused on genuine connections. He discusses the booming subscription market and innovative strategies to foster customer loyalty. Key topics include the crucial role of personalized interactions, the importance of authenticity in marketing, and moving away from social media to build deeper community ties. Stephen emphasizes that thoughtful customer engagement is key for sustainable growth and transforming customers into advocates.