Ep# 13 | WTF does it take to Build Influence Today? Nikhil w/ Nuseir, Tanmay, Prajakta & Ranveer
Nov 20, 2023
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Top content creators Nuseir and Prajakta join Nikhil Kamath to navigate the changing world of content creation. They discuss the impact of social media on influence, the similarities between comedians and influencers, dealing with hate as a creator, and the risks of advocating for peace. They also explore the importance of making content and transitioning into marketing, the rise of influencer-led brands, and the significance of viewer retention and unique access. Lastly, they touch on creating content in regional languages, driving engagement through niche identities, and strategies to build influence.
Building influence as a content creator requires authenticity and staying true to your values.
Content creators have the power to challenge dominant narratives and foster independent thought.
Creators can make a difference by addressing important issues and contributing to positive change.
Creating relatable content that reviews movies with an emotional touch can resonate with a 20-year-old girl.
Simplifying stock investing and providing guidance for women on a limited budget can appeal to a specific audience.
Starting a vlog to document personal growth or fitness journey can engage and inspire viewers.
Deep dives
The Power of Authenticity for Content Creators
Content creators have the unique opportunity to voice their opinions and affect social change. While it is important to build a brand and make money, creators should strive to be authentic and true to themselves. It's essential to find a balance between expressing genuine thoughts and resonating with the audience. Being genuine attracts a loyal following and allows for growth and success in the long run. It is important to remember that not everyone will agree with your opinions, and there may be backlash or pushback. However, receiving criticism can be a positive sign of relevance and impact. It is crucial for creators to find their own voice, know their strengths, and leverage their distribution to build businesses that are not solely dependent on brand deals or external validation.
The Role of Content Creators in Challenging Narratives
Content creators play a significant role in challenging dominant narratives and disseminating information that may not be covered by corporate news outlets. They have the power to voice their opinions and provide alternative perspectives, fostering independent thought and encouraging critical thinking. However, creators should also be aware of the responsibility that comes with their influence and ensure they educate themselves on the topics they discuss. It is essential to strike a balance between entertainment and education, understanding that the pursuit of truth may attract pushback, but pushing boundaries and raising awareness is crucial for positive change.
Content Creation as a Path to Influence and Social Change
Content creators have the opportunity to make a difference and contribute to social change by challenging societal norms and sharing their authentic voices. They can leverage their platforms to address important issues, educate their audience, and create meaningful impact. While creators may face backlash or criticism, it is crucial to stay true to their values, absorb constructive feedback, and evolve their content to reflect growth and learning. As creators build communities and engage with their audience, they can empower others, shape public discourse, and contribute to positive change within society.
Building traction with emotional movie reviews
To resonate with the 20-year-old girl, creating content that reviews movies with an emotional touch can be a successful strategy. This could involve sharing personal stories and thoughts while watching the movies, creating a relatable and engaging format.
Simplifying stock investing for women on a budget
Content that simplifies stock investing and provides guidance specifically for women on a limited budget can appeal to this audience. This could involve breaking down complicated financial concepts, providing practical tips, and sharing personal experiences to resonate with this target audience.
New age journalism for a hyper-connected audience
Creating content that focuses on news and current events in a fast-paced, energetic format can cater to the 20-year-old girl who is eager for unbiased information. This can involve reporting on news as it is, providing perspectives, and taking a fresh approach to journalism for the hyper-connected generation.
Vlogging your personal journey towards a goal
Starting a vlog that documents your journey towards achieving a specific goal, such as fitness or personal growth, can be a compelling content strategy. This could involve sharing daily updates, challenges, achievements, and inspiring insights along the way to engage and inspire the audience.
Exploring depth in spirituality and alternative topics
For those interested in exploring spirituality, alternative topics, and deeper conversations, creating content that delves into these subjects with depth and authenticity can attract a dedicated following. This could involve discussing religion, UFOs, and philosophical concepts in a thought-provoking and informative manner.
Importance of Starting with Basic Equipment and Focusing on Content Creation
When starting off as a content creator, it is not necessary to invest in expensive equipment or set up a professional studio. Basic equipment, such as a smartphone with a decent camera and good audio quality, is sufficient to start creating content. It's important to focus more on the actual content, the storytelling, the message, and the quality of your video rather than worrying too much about the equipment at the beginning.
The Journey of Growing a Subscriber Base and Making Money as a Content Creator
Becoming a successful content creator is a gradual process that requires commitment and perseverance. Initially, it may take time to gain traction and build a subscriber base. Making money from content creation starts with brand deals and collaborations, which can become more frequent as your follower count increases. Other sources of income include monetization features on platforms like YouTube and speaking engagements. It's important to understand that income as a content creator can vary and may not be consistent, but with time and effort, the potential for earning a substantial income exists.
Importance of building a business and owning your audience
Building a business and owning your audience is crucial for long-term success as an influencer. It is recommended to think beyond just creating content and explore different avenues of making money, such as selling digital courses, creating memberships, and offering consulting services. By diversifying your income streams and building a community around your content, you can generate revenue outside of brand collaborations and platform monetization.
Tips for staying relevant and growing as an influencer
To stay relevant and continue growing as an influencer, it is important to constantly reinvent yourself and your content. This can involve switching genres, exploring new formats, or offering fresh perspectives to your audience. Listening to your audience and paying attention to engagement metrics can also help you gauge what is working and what needs to be improved. Additionally, living an interesting life and bringing your audience along the journey can create relatability and provide new content opportunities.
A few years ago, who could've guessed where we'd be with algorithms, platforms, or the explosion of short-form content? Today, we've got some of the top content creators to help you navigate the ever-changing world of content creation.
In this one, Tanmay Bhat returns to the podcast for the 3rd time! He's worn many hats over his long journey, from a TV writer to a comedian to an ad maker, integrating all those skills across his social media platforms. Ranveer Allahbadia, aka BeerBiceps, started off by educating people about fitness and has evolved to having deep discussions about topics he’s curious about through his podcast. He’s a natural at making people feel comfortable and getting them to open up (as I’ve experienced on his podcast).
We're also joined by Prajakta Koli, who's carved out her own unique space in the world of content creation, with her work extending from social media to OTT platforms and even Bollywood! And Nuseir Yassin of Nas Daily, known for making 1,000 one-minute videos in 1,000 days, is now also transitioning into the offline world with events, experiences, & businesses for his community.
Skills, tools, or nuances, we got it all covered.
#NikhilKamath: Co-founder of Zerodha, True Beacon & Gruhas
Follow Nikhil here:
Twitter https://x.com/nikhilkamathcio/
Linkedin https://www.linkedin.com/in/nikhilkamathcio
Instagram https://www.instagram.com/nikhilkamathcio/
Facebook https://www.facebook.com/nikhilkamathcio/
Koo https://www.kooapp.com/profile/Nikhilkamath
#TanmayBhat: Co-Founder of AIB, Comedian, Content Creator, & Investor
Follow Tanmay Here:
Twitter https://twitter.com/thetanmay
Instagram https://www.instagram.com/tanmaybhat/
Facebook https://www.facebook.com/tanmaycomedy/
Linkedin https://in.linkedin.com/in/thetanmay
Youtube https://www.youtube.com/user/tanmay316
#RanveerAllahbadia (Beer Biceps): Content Creator, Podcast Host, and Co-Founder of Monk Entertainment, Level Supermind, and BigBrainCo.
Follow Ranveer Here:
Twitter https://twitter.com/beerbicepsguy/
Instagram https://www.instagram.com/beerbiceps/
Facebook https://www.facebook.com/ranveerallahbadiaofficial/
Linkedin https://www.linkedin.com/in/beerbiceps/
Youtube https://www.youtube.com/channel/UCneyi-aYq4VIBYIAQgWmk_w
#PrajaktaKoli (Mostly Sane): Content Creator, Actor and Comedian
Follow Prajakta Here:
Twitter https://twitter.com/iamMostlySane
Instagram https://www.instagram.com/mostlysane/
Facebook https://www.facebook.com/MostlySaneOfficial/
Youtube https://www.youtube.com/channel/UCvCyIiKSCA1fHKSCOKJyjXA
Blog https://mostlysane.in/
#NuseirYassin (Nas Daily): Content Creator, Author, & CEO at Nas Company
Follow Nas here:
Twitter https://twitter.com/nasdaily/
Instagram https://www.instagram.com/nasdaily/
Facebook https://www.facebook.com/nasdaily/
Youtube https://www.youtube.com/channel/UCJsUvAqDzczYv2UpFmu4PcA
Linkedin https://www.linkedin.com/in/nyassin/
