Top content creators Nuseir and Prajakta join Nikhil Kamath to navigate the changing world of content creation. They discuss the impact of social media on influence, the similarities between comedians and influencers, dealing with hate as a creator, and the risks of advocating for peace. They also explore the importance of making content and transitioning into marketing, the rise of influencer-led brands, and the significance of viewer retention and unique access. Lastly, they touch on creating content in regional languages, driving engagement through niche identities, and strategies to build influence.

In this episode, Nikhil Kamath is joined by guests Nas, Tanmay, Prajakta, and Ranveer. They talk about the distinct approaches to content creation, covering topics like spirituality, politics, and mythologies. They share tips for building influence, caution creators about relying too much on brands, and offer advice on staying relevant and enjoying the creative process.