Ep# 13 | WTF does it take to Build Influence Today? Nikhil w/ Nuseir, Tanmay, Prajakta & Ranveer
WTF is with Nikhil Kamath
From Fitness Training to Influencer Marketing
This chapter explores the speakers' journey from fitness training to becoming influencers, including their personal connections and interactions with a content creator and their insights on influencer marketing in India.
A few years ago, who could've guessed where we'd be with algorithms, platforms, or the explosion of short-form content? Today, we've got some of the top content creators to help you navigate the ever-changing world of content creation. In this one, Tanmay Bhat returns to the podcast for the 3rd time! He's worn many hats over his long journey, from a TV writer to a comedian to an ad maker, integrating all those skills across his social media platforms. Ranveer Allahbadia, aka BeerBiceps, started off by educating people about fitness and has evolved to having deep discussions about topics he’s curious about through his podcast. He’s a natural at making people feel comfortable and getting them to open up (as I’ve experienced on his podcast). We're also joined by Prajakta Koli, who's carved out her own unique space in the world of content creation, with her work extending from social media to OTT platforms and even Bollywood! And Nuseir Yassin of Nas Daily, known for making 1,000 one-minute videos in 1,000 days, is now also transitioning into the offline world with events, experiences, & businesses for his community. Skills, tools, or nuances, we got it all covered. #NikhilKamath: Co-founder of Zerodha, True Beacon & Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Linkedin https://www.linkedin.com/in/nikhilkamathcio Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Koo https://www.kooapp.com/profile/Nikhilkamath #TanmayBhat: Co-Founder of AIB, Comedian, Content Creator, & Investor Follow Tanmay Here: Twitter https://twitter.com/thetanmay Instagram https://www.instagram.com/tanmaybhat/ Facebook https://www.facebook.com/tanmaycomedy/ Linkedin https://in.linkedin.com/in/thetanmay Youtube https://www.youtube.com/user/tanmay316 #RanveerAllahbadia (Beer Biceps): Content Creator, Podcast Host, and Co-Founder of Monk Entertainment, Level Supermind, and BigBrainCo. Follow Ranveer Here: Twitter https://twitter.com/beerbicepsguy/ Instagram https://www.instagram.com/beerbiceps/ Facebook https://www.facebook.com/ranveerallahbadiaofficial/ Linkedin https://www.linkedin.com/in/beerbiceps/ Youtube https://www.youtube.com/channel/UCneyi-aYq4VIBYIAQgWmk_w #PrajaktaKoli (Mostly Sane): Content Creator, Actor and Comedian Follow Prajakta Here: Twitter https://twitter.com/iamMostlySane Instagram https://www.instagram.com/mostlysane/ Facebook https://www.facebook.com/MostlySaneOfficial/ Youtube https://www.youtube.com/channel/UCvCyIiKSCA1fHKSCOKJyjXA Blog https://mostlysane.in/ #NuseirYassin (Nas Daily): Content Creator, Author, & CEO at Nas Company Follow Nas here: Twitter https://twitter.com/nasdaily/ Instagram https://www.instagram.com/nasdaily/ Facebook https://www.facebook.com/nasdaily/ Youtube https://www.youtube.com/channel/UCJsUvAqDzczYv2UpFmu4PcA Linkedin https://www.linkedin.com/in/nyassin/
- (0:00) - Intro
- (2:00) - Prajakta's Intro
- (7:40) - Hierarchy: Content Creation & OTT
- (15:00) - Content Creation: A long-term career?
- (21:18) - Tanmay's journey
- (25:56) - Ranveer in reality!
- (29:00) - How it is hanging out with Tanmay?
- (32:22) - A Creator president: A possibility?
- (37:00) - Authenticity in the game!
- (46:40) - Hacks to go viral?
- (48:15) - Nusier's on Israel-Palestine
- (54:00) - Ideal distribution hacks
- (59:30) - Distribution for employment
- (1:00:00) - How big is the creator economy?
- (1:08:00) - Ranveer’s Journey: Meditation App
- (1:10:33) - Content Strategy: Posting Frequency
- (1:18:20) - Lets Summarize
- (1:19:45) - Viewer Retention Tricks
- (1:30:24) - Understanding Gen-Z Mindset & more
- (1:56:50) - Regional Language Tools
- (2:05:00) - Do creators Virtue Signal?
- (2:07:50) - Right Collab Ways
- (2:11:25) - Thumbnail, Titles & more
- (2:27:40) - What Money do creators make?
- (2:42:25) - Longevity & brand deals, Tools & resources
- (2:56:00) - Team Incentivisation & Staying relevant
- (3:04:15) - WTF Fund
- (3:06:56) - Reacting to old videos
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