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Ep# 13 | WTF does it take to Build Influence Today? Nikhil w/ Nuseir, Tanmay, Prajakta & Ranveer

WTF is with Nikhil Kamath

CHAPTER

Speaking to Identity and Driving Engagement

This chapter explores the importance of targeting niche identities, such as engineers or specific countries, to generate higher engagement rates. It discusses how nationalistic content and geopolitics can attract people's identity touch points, leading to increased interest. The chapter also discusses the concept of creating regional and culturally-relevant content for higher ROI and influence.

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