The Modern People Leader: Forward-Thinking HR

Build - How to structure a “People Ops as a Product team”

May 16, 2025
In this engaging discussion, Jessica Zwaan, an expert in structuring people operations as a product team, shares her insights on building effective HR squads. She emphasizes the value of using spider diagrams for squad design and proposes piloting a single squad before scaling. The conversation also tackles the importance of aligning skills and roles within teams, balancing core HR duties with innovative projects, and the power of a shared mission across squads. Jessica's real-world examples provide a practical perspective on revolutionizing people ops.
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INSIGHT

People Ops Squad Model

  • People Ops squads consist of about six cross-functional members focused on one specific HR problem or product area.
  • They operate flexibly over varied time frames to deliver practical solutions and track outcomes.
ADVICE

Spider Diagram for Roles

  • Use spider diagrams to map team members' skill spikes in key areas like operations, analysis, and communications.
  • Assign squad roles based on complementary strengths, or adjust dynamically as team members develop.
ADVICE

Squad Alignment Approaches

  • Align squads around funnel stages, employee experience parts, problem statements, or key metrics.
  • Choose the structure that best fits current company context and iterate as needed.
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