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The Data Stack Show
189: Customer Data Modeling, The Data Warehouse, Reverse ETL, and Data Activation with Ryan McCrary of RudderStack
May 16, 2024
Data expert Ryan McCrary discusses customer data modeling, data activation, and product management. Topics covered include challenges with data projects, entity management, reverse ETL, ML and AI use cases, future product features, ETL evolution, and industry trends.
01:03:52
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Quick takeaways
- Data activation improves decision-making by aligning insights with operational tools.
- Customer interaction shapes effective product management by focusing on user needs and use cases.
Deep dives
Addressing the Need for Data Activation
Data activation is crucial as seen in the frustration around static dashboards not translating into actionable insights in downstream tools. Aligning data insights with tools where users operate like marketing and product teams is vital for effective decision-making. Moving beyond traditional BI views, effective solutions cater to how data can be utilized in various operational tools.
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Discover
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