
Ryan McCrary
Data expert specializing in customer data modeling, data activation, and product management.
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May 16, 2024 • 1h 4min
189: Customer Data Modeling, The Data Warehouse, Reverse ETL, and Data Activation with Ryan McCrary of RudderStack
Data expert Ryan McCrary discusses customer data modeling, data activation, and product management. Topics covered include challenges with data projects, entity management, reverse ETL, ML and AI use cases, future product features, ETL evolution, and industry trends.