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17min chapter
189: Customer Data Modeling, The Data Warehouse, Reverse ETL, and Data Activation with Ryan McCrary of RudderStack
The Data Stack Show
Understanding Entities and Cohorts in Data Modeling
Exploring the creation of entities and cohorts in data modeling, this chapter delves into how businesses stitch users together to form groups for efficient data analysis. It discusses the importance of accurate data definitions, ownership, and collaboration between teams to ensure effective customer data modeling. The conversation highlights the challenges faced in targeting the right customers and stresses the significance of alignment between technical correctness and business needs.
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