8min chapter

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189: Customer Data Modeling, The Data Warehouse, Reverse ETL, and Data Activation with Ryan McCrary of RudderStack

The Data Stack Show

CHAPTER

Evolution of Reverse ETL in Data Operations

Exploring the rise of reverse ETL as a pivotal solution for data movement, tied to ID graphs and integrated into data operations across companies. Analyzing the impact of AI on funding trends in tech startups and the growing accessibility of data warehouses for diverse software teams.

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