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24min chapter
189: Customer Data Modeling, The Data Warehouse, Reverse ETL, and Data Activation with Ryan McCrary of RudderStack
The Data Stack Show
Building a Solid Foundation with Identity Graphs
The chapter emphasizes the importance of establishing a robust identity graph foundation for accurate user data analysis, focusing on creating a unified customer view for marketing automation and CRM. It discusses challenges in managing customer data, identity resolution, and understanding the complete customer journey. Strategies for handling duplicates, integrating new data sets, and maintaining data integrity are also explored.
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