Product Naming Process and Importance of Simplifying Names

When naming products, the key insight is not to try too hard and avoid overcomplicating the process. It's emphasized that the more effort exerted, the worse the names can become. The approach involves staying open to ideas and allowing names to naturally emerge. For instance, the origin of 'Basecamp' stemmed from the concept of resting during a journey, reflecting the product's purpose. Additionally, favoring two-syllable names and creating relatable names like 'Writeboard' or 'Writebook' play a significant role in product naming strategies.