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7min chapter
The Aim for a Name
REWORK
Selecting Domain Names and Trademarks
The chapter delves into the process of choosing domain names and trademarks for products and services, emphasizing the thought process behind selecting names like basecamphq.com and highrisehq.com. It also discusses the importance of securing trademarks, illustrated through the experience with the Hey! product, and touches on trademark conflicts and protection strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode