REWORK cover image

The Aim for a Name

REWORK

CHAPTER

Selecting Domain Names and Trademarks

The chapter delves into the process of choosing domain names and trademarks for products and services, emphasizing the thought process behind selecting names like basecamphq.com and highrisehq.com. It also discusses the importance of securing trademarks, illustrated through the experience with the Hey! product, and touches on trademark conflicts and protection strategies.

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