REWORK cover image

The Aim for a Name

REWORK

CHAPTER

Evolution of a Product's Name: From Workbook to Writebook

Exploration of the transition in naming strategies for a product, from Workbook to Writebook, due to shifts in its purpose and target audience, with connections to previous product names like Writeboard.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner