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5min chapter
The Aim for a Name
REWORK
Product Naming Process
Exploring the journey of naming two new products, with one name reflecting final design and the other still evolving. The chapter delves into evolving names like 'workbook' to 'write book' and 'exit' to 'Once', and considerations like domain availability and name connotations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode