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3min chapter
The Aim for a Name
REWORK
Intro
The CEO and co-founder of 37signals shares insights on naming products, emphasizing the value of simplicity and not overthinking the process. Examples like Basecamp, backpack, and high-rise are used to illustrate the effective decision-making and preference for two-syllable names in product naming.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode