Second City Works presents "Getting to Yes, And" Getting to Yes, And… | Todd Rogers – ‘Writing For Busy Readers’
6 snips
Jul 2, 2024 
Harvard Professor Todd Rogers, co-author of 'Writing for Busy Readers,' discusses enhancing communication by using fewer words and avoiding all-caps text. They explore the challenges of managing communication overload and the importance of engaging writing. The podcast also touches on creating comedy content, understanding audience feedback, and embracing a 'Yes, And' mentality in social interactions.
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Writing for Busy Readers
- Everyone is busy and no one reads carefully anymore.
- There is science behind how to write so busy people actually engage with the text.
Put Bottom Line Up Front
- Use the 'bluff' principle from the US Army: put the bottom line up front.
- This applies regardless of status to increase clarity and save readers' time.
Define Clear Communication Norms
- Set clear norms and communication channels for different message types.
- Explicitly define what is best sent via email, text, or chat to reduce noise and distractions.