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Second City Works presents "Getting to Yes, And"
Getting to Yes, And… | Todd Rogers – ‘Writing For Busy Readers’
Jul 2, 2024
Harvard Professor Todd Rogers, co-author of 'Writing for Busy Readers,' discusses enhancing communication by using fewer words and avoiding all-caps text. They explore the challenges of managing communication overload and the importance of engaging writing. The podcast also touches on creating comedy content, understanding audience feedback, and embracing a 'Yes, And' mentality in social interactions.
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Quick takeaways
- Modern writers should use fewer words to break through distractions.
- All-caps text doesn't improve readers' understanding, according to studies.
Deep dives
Effective Communication for Busy Readers
Writing for busy readers is essential for clear communication. The book discusses the importance of structuring content to be easily readable and skimmable. By simplifying language and using shorter sentences, information can be conveyed more effectively. The example of rewriting court documents in New York City to improve comprehension and increase attendance rates highlights the impact of easy-to-read content.
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