18min chapter

Second City Works presents "Getting to Yes, And" cover image

Getting to Yes, And… | Todd Rogers – ‘Writing For Busy Readers’

Second City Works presents "Getting to Yes, And"

CHAPTER

Navigating Communication Overload and Writing for Busy Readers

The chapter explores the challenges of managing multiple communication channels and the limited capacity individuals have to retain information, leading to distractions. It discusses the importance of effective writing for busy readers and the journey of transitioning from being a writer to adding 'author' to one's roles. The speakers delve into the significance of clear and engaging writing, collaborating with editors, and implementing good design principles in written content to ensure reader engagement and comprehension.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode