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Getting to Yes, And… | Todd Rogers – ‘Writing For Busy Readers’

Second City Works presents "Getting to Yes, And"

CHAPTER

Navigating Communication Overload and Writing for Busy Readers

The chapter explores the challenges of managing multiple communication channels and the limited capacity individuals have to retain information, leading to distractions. It discusses the importance of effective writing for busy readers and the journey of transitioning from being a writer to adding 'author' to one's roles. The speakers delve into the significance of clear and engaging writing, collaborating with editors, and implementing good design principles in written content to ensure reader engagement and comprehension.

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