5min chapter

Second City Works presents "Getting to Yes, And" cover image

Getting to Yes, And… | Todd Rogers – ‘Writing For Busy Readers’

Second City Works presents "Getting to Yes, And"

CHAPTER

Origins and Evolution of 'Writing for Busy Readers'

The chapter delves into the genesis of the book 'Writing for Busy Readers' borne from the realization of the widespread busyness and lack of careful reading habits, transitioning from aiding effective communication to seeking brevity in messages. It further explores the significance of context, varied interpretations around writing techniques like using capital letters, and the impact of understanding readers' norms and expectations on effective communication.

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