134 | How To Get More Sponsorships And Make More Money, with Justin Moore

5 snips

Oct 24, 2023

In this episode, creator and brand deal expert Justin Moore shares his strategies for monetizing podcasts through brand deals. They discuss evaluating your worth, negotiating deals, and interacting with brands. The importance of knowing a brand's goals and understanding audience psychographics are emphasized. The podcast also explores the pitfalls of dealing with brands and how to follow up after campaigns. Offering sponsorship packages and charging your worth are key topics covered in this enlightening conversation.

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Introduction

00:00 • 2min

Navigating Challenges and Building a Sponsorship Career

01:34 • 7min

The Early Days of Creative Entrepreneurship and Lack of Role Models

09:00 • 2min

Understanding the Value and Objectives of Podcast Sponsorships

11:26 • 21min

Importance of Offering Sponsorship Packages

32:19 • 14min

Exploring Sponsorship Opportunities and Strategies for Podcasters

46:37 • 2min

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Are you charging a flat rate for every brand deal? Do you even know how much to charge in a brand deal? Or, are you simply struggling to land deals that are worth your time?

If so, you need to listen to this episode with creator and brand deal expert, Justin Moore of Creator Debates. He and host Kevin Chemidlin talk about how podcasters can monetize their audience, build lucrative relationships with brands, and negotiate brand deals with Justin’s proven strategies.

After listening to their enlightening conversation, you’ll understand the importance of knowing a brand’s goals, how to evaluate your worth and price your services, as well as how to interact with brands during negotiations and after campaigns have finished. Plus, find out what brands actually care about (beyond listeners and download stats), which type of campaigns you should be charging more for, and how to respond to the question, “how much do you charge?”

Tune in to learn how you can monetize your podcast with profitable brand deals!

Topics discussed in this episode:

Justin’s experience with creators and brand deals
The 3 types of campaign goals that brands care about
Steps to negotiating a brand deal
Understanding the psychographics of your audience
Analyzing your worth to a brand and setting rates
What podcasters can offer brands in their tiered packages
Pitfalls of dealing with brands
How to follow up with brands after campaigns

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