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Are you charging a flat rate for every brand deal? Do you even know how much to charge in a brand deal? Or, are you simply struggling to land deals that are worth your time?
If so, you need to listen to this episode with creator and brand deal expert, Justin Moore of Creator Debates. He and host Kevin Chemidlin talk about how podcasters can monetize their audience, build lucrative relationships with brands, and negotiate brand deals with Justin’s proven strategies.
After listening to their enlightening conversation, you’ll understand the importance of knowing a brand’s goals, how to evaluate your worth and price your services, as well as how to interact with brands during negotiations and after campaigns have finished. Plus, find out what brands actually care about (beyond listeners and download stats), which type of campaigns you should be charging more for, and how to respond to the question, “how much do you charge?”
Tune in to learn how you can monetize your podcast with profitable brand deals!
Topics discussed in this episode:
- Justin’s experience with creators and brand deals
- The 3 types of campaign goals that brands care about
- Steps to negotiating a brand deal
- Understanding the psychographics of your audience
- Analyzing your worth to a brand and setting rates
- What podcasters can offer brands in their tiered packages
- Pitfalls of dealing with brands
- How to follow up with brands after campaigns
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